Sales Operations:

Prajwal Rana
2 min readFeb 6, 2023

When you hear the word Sales Operations Analyst, What’s in your mind ?

You are not wrong, if you think that it’s selling product or help the sales team sale more. However, there is a bigger picture than that.

According to Sales ForceThe job of sales ops is to use data, structure, and technology to keep the focus on this human element where it belongs — whether it’s by automating non-selling tasks or guiding sales reps through conversations with AI.’’

One of the fastest growing job under “ Revenue Operations “. The ultimate goal of Sales Operations Analyst is to increase the sales and revenue of a company — which should be achieved by running competitive analysis, forecasting, and making recommendations on how the sales, marketing, and other teams should move forward.

Before, the system used to be more Sales Reps, more sales but in this dynamic environment, that doesn’t tend to work anymore, therefore currently, Sales Ops have moved from sidelines to centre stage.

Sales Operations team have a centre role who are responsible to understand and give the overall report to team on how the sales is going, sales performance and how much we are going to sell, therefore they are responsible to translate data and performance numbers into stories.

Sales Analysts look at a lot of data sets, therefore they are bound to analyze the findings in order to identify emerging consumer trends, with which they interpret the information into accurate sales forecasts.

Likewise, it’s the sales operations team who creates reports and translate data and performance numbers into stories, which helps the stake holders understand how the business is doing.

In a nutshell, Sales Operations is all about allowing Sales Reps to spend more of their time selling, and less on things like admin, meetings and low-value, labor-intensive tasks.

By building a more efficient sales unit, sales ops team helps you achieve the results you need to move your business forward.